Not Just Pretty Modern Organic Clothing. Modern sustainable fashion boutique in Victoria BC, Canada. Not Just Pretty carries a wide range of hip, stylish, cool, funky, natural fiber clothing most forward thinking international designers. We also have funky accessories and environmentally friendly hair and beauty products.

Everything we sell is sustainable, made from organic fibers, recycled materials. Nature will love you for wearing Not Just Pretty.

We want to be part of the movement forward. That's why Not Just Pretty clothing works with innovative designers who are helping to lessen the global impact of chemical fertilizers and industrial waste by using sustainable and organic fabrics. Working in communities around the world, and studios in our own West Coast backyard, these designers are pushing fashion towards a greener tomorrow with both new technologies and centuries old ideas. Many of our designers, including Twice Shy, Loomstate, and Blue Canoe, use organic cotton. Traditional cotton crops are some of the most chemically dependent in the world, and account for nearly a quarter of the world's insecticide use. Organic cotton is grown without the use of harmful chemical fertilizers and pesticides - about a third of a cup of this nasty stuff is needed to produce your average cotton tee. Other designers are looking toward hearty ancient crops that need less space, and less chemical pampering. Hemp is one of these resilient varieties - it grows dense, yielding more usable fibre per acre than any other crop in the world, and shouldering out weeds without the help of herbicides. At Not Just Pretty, designers such as ninA Valenti of naturevsfuture combine hemp with soft fibres for strong and beautiful designs. Soy, the super-star legume, can be mashed and spun into just about anything. So why not super-soft "vegetable cashmere"? Soy fabric is made from the byproduct of the tofu making process - its prevalence makes it easy to come by and its high protein count makes it receptive to natural dyes. Bamboo is a dense and fast-growing crop - some varieties climb 3-5 centimeters each day, requiring little tending or encouragement. Soft and luxurious bamboo fabrics are becoming an it-fabric for eco-minded designers. Another innovative trend in modern eco-fashion is the use of recycled fabrics and abandoned materials, re-loved into beautiful, unique pieces. Not Just Pretty carries fashion-forward recycled clothing from Montreal's On & On Ecolo Chic and Toronto's Susan Harris Designs. We also carry several lines of bags made from recycled materials: Red Flag Design's recycled sail cloth bags, for instance, combine the cool of modern design, with the strength of sea-worthy fabric! Because of earth-loving innovators around the world, today's conscious citizen has more ways than ever to make her life sustainable. By supporting eco-friendly fashions, we're helping forward-thinking designers to make real change - and we're pretty happy about it.

Relan Bags bags made of recycled billboards Red Flag Design bags made of recycled sail cloth (from sailboats) Snowline Designs - Flat bags made from 1950's vintage vinyl and recycled bicycle inner tubes
John Masters, New York organic hair care.
Not Just Pretty Modern Organic Clothing Located at 1036 Fort St Victoria BC V8V 3K4 Canada chris recek, chrisrecek.com, chrisrecek.ca, recek media, web design, photography, graphic design, Apple, victoria bc, canada
Designers/ Manufacturers CLOTHING Loomstate - jeans, t-shirts, sweatshirts, jackets and sneakers made with 100% organic cotton New York http://www.loomstate.org/ Indigenous Designs - knits (sweaters, scarves, hats), active wear pants, tops, sweatshirts (organic cotton, wool, silk) California company. They have cooperatives in undeveloped countries where the organic cotton is grown and the clothing is manufactured with the purpose of sustaining the communities. All cooperatives are fair wage and sweatshops free. http://www.indigenousdesigns.com/ Twice Shy - t-shirts & tops, skirts, dresses, jackets (organic cotton) Vancouver http://www.twice-shy.com/ Blue Canoe - active wear and yoga tops, pants, bras, underwear (organic cotton) California http://www.bluecanoe.com/ Stewart & Brown - active wear hoodies, t-shirts, tops, pants; cashmere sweaters, scarves, hats (organic cotton, cashmere) California Eco ganik - Fashion-forward tops, pants, skirts, dresses, jackets, coats (organic cotton, wool) California http://www.ecoganik.com/ On & On ecolo chic - fashions from Montreal made with recycled fabrics. Tops, pants, sweaters, skirts. http://www.onandon.ca/ Susan Harris Design- recycled t-shirts, sweaters and scarves. Toronto http://www.susanharrisdesign.ca Wrong Side - organic cotton T-shirts New York, Mala Kuja - Vancouver company has a line of soy fabric fashions. Tops, skirts, underwear naturevsfuture - futuristic styles from New York. Sustainable fabrics include organic cotton, recycled pop bottles, organic wool. Tops, dresses, pants Chloe Angus - Vancouver designer bgreen - underwear, lounging separates California American Apparel Sustainable Edition - t- shirts, tops, underwear California/ Montreal BAGS Relan Bags - bags made of recycled billboards, North Carolina Red Flag Design - bags made of recycled sail cloth (from sailboats), Vancouver Snowline Designs - Flat bags made from 1950's vintage vinyl and recycled bicycle inner tubes, Nelson, B.C. Kimberly Sayer of London - complete organic facial care, New York www.kimberlysayer.com SKIN & HAIR CARE Juice Beauty - complete organic facial care California www.juicebeauty.com Jing Jang - organic moisturizing ointment and lip balm, California John Masters - organic hair care, New York www.johnmasters.com JEWELRY Pyrrha - jewelry Vancouver Cara Cotter - jewelry Edmonton CANDLEs Ergo candles - Essential oil scented soy candles Texas CATEGORIES Clothing T-shirts, Tops Pants Jeans Sweaters Skirts, Dresses Jackets, Coats Scarves, Hats Lounge & Sleepwear Bras, Underwear Shoes Bags Skincare Hair care Candles Jewelry CATEGORIES & DESIGNERS T-shirts & Tops - Loomstate, Indigenous Designs, Twice Shy, Blue Canoe, Stewart & Brown, Eco ganik, On & On ecolo chic, Susan Harris Designs, Wrong Side, naturevsfuture, Chloe Angus, bgreen, American Apparel Pants - Loomstate, Indigenous Designs, Blue Canoe, Stewart & Brown, Eco ganik, On & On ecolo chic, naturevsfuture, Chloe Angus Jeans - Loomstate Sweaters & Sweatshirts - Loomstate, Indigenous Designs, Twice Shy, Stewart & Brown, Eco ganik, On & On ecolo chic, naturevsfuture Skirts & Dresses - Loomstate, Twice Shy, Blue Canoe, Stewart & Brown, Eco ganik, On & On ecolo chic, naturevsfuture, Chloe Angus Jackets & Coats - Loomstate, Indigenous Designs, Twice Shy, Stewart & Brown, Eco ganik, naturevsfuture, Chloe Angus Scarves & Hats - Indigenous Designs, Stewart & Brown Lounge & Sleepwear - bgreen, Bras, Underwear - Blue Canoe, bgreen, American Apparel Shoes - Loomstate Bags - Red Flag Design, Relan, Flat Bags Skin Care/ Hair Care - Juice Beauty, Kimberly Sayer, Nature Girl, John Masters, Jing Jang Candles - Ergo Jewelry - Pyrrha, Cara Cotter
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