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About Us

Where can fashion-minded women enjoy great style and design without compromising their values and environmental consciousness? At Not Just Pretty of course!

Inspired by the emerging direction of style and sustainability in fashion, our founder Pam Skelton opened an eco-boutique in 2005 that presented the very best in vibrant and cutting edge fashion, with a focus on environmental and social responsibility.

Style and sustainability has remained our main focus throughout each season. We love to support emerging and local designers with bright, fashion-aware designs and styles. We procure well-designed clothing, accessories, shoes, bags and beauty products using as many eco-friendly criteria as possible:

  • Local Designers
  • Local Production
  • Organic Textiles
  • Sustainable Fabrics
  • Ethically Produced
  • Fair Trade

With strong community minded ethics, Not Just Pretty has been a member of 1% for the Planet since 2006; a global movement of companies donating at least 1% of their annual net revenues to environmental organizations worldwide. Our annual donations go to support:

“It is very fulfilling to be able to donate 1% of every sale to local environmental agencies.” - Pam Skelton

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