What is butter LONDON?

butter LONDON was founded by She-Brit Sasha Muir. On moving to the United States, she was shocked at the number of toxic ingredients in cosmetic products. She saw the need for a new brand of hand and nail care products that combined high fashion and health and set about building what is today, a premier British fashion brand.

We believe in colour not carcinogens. London's leading manicurist & nail trend spotter, Nonie Creme, joined butter LONDON as its Founding Creative Director to help create a complete range of hand and nail care products without those chemical nasties. 3 Free is what we do and it means No Formaldehyde, No Toluene, and No DBP (Phthales). Ever.

Long Live Nails!