Second is a quality brand that provides its customers with North American made garments in the finest denims and fabrics available across the globe.

Second's carefully chosen product development team lead by designer Eric Wazana, search the globe for the latest trends and fabrics to find premium class denims and styles. Innovative ideas and extensive research brings groundbreaking fashions to the Second collection season after season. Each denim garment is distressed; individually hand-rubbed, nicked and reworked to give it the unique character that ensures that no two garments are exactly alike. Focusing on fit, quality and style Second jeans fit like a second skin.

With their new collection, they hope to make people even more aware, and to demonstrate that it is possible to be both eco-friendly and fashionable. They do this by adopting washing techniques that involve very few chemicals and methods that reuse rinsing and finishing water, using recycled leather and existing buttons rather than having new ones made up, and concentrating all their manufacturing in Canada.