NAU (pronounced "now") is a clothing company based in Portland, Oregon. We make sustainable urban outdoor apparel - integrated designs for the modern mobile life. For us, sustainable fashion means timeless colors, smart design, eco-friendly materials and simple care. For you, it means style you'll want to buy for more than just one season. To get what we (and you) want, our principles of design are rooted in a blend of beauty, performance, and sustainability.