The People Tree story started in 1991 and the core mission has stayed the same over the past three decades since award-winning social entrepreneur Safia Minney founded the company. Every product is made to the highest ethical and environmental standards from start to finish. Contemporary, versatile designs and playful, exclusive prints inspired by the V&A archives create stylish, innovative and affordable fashion while respecting people and the planet. The company launched its first fashion range to meet the Global Organic Textile Standard certified by the Soil Association and are the first fashion company to be awarded the World Fair Trade Organisation product label. These certifications guarantee People Tree’s dedication and compliance to the principles of fair trade, covering fair wages, good working conditions, transparency, environmental best practice and gender equality.